Shinola was looking to add t-shirts to supplement their American Luxury brand of watches and leather.  We designed and produced a run of tees to launch in their Detroit stores and online.  We handled all the details so they could focus on doing what they do best - selling amazing watches and leather!




For the opening of the new Shinola Hotel in Downtown Detroit, we crafted a light-weight french terry crewneck sweatshirt for the hotel employees.  We were provided a competitive sample to mimic, and we took care of the rest.




Shinola x York Project Organic Cotton Shirts from Shinola on Vimeo.