PLANTERS


   

THE CRUNCH FORCE 1

We we approached by VaynerMedia to help launch the first ever sneaker by Mr. Peanut.  The shoe was produced in Philadelphia, but they needed a partner to manage the drop.

  

LIFESTYLE CONTENT

We produced a lifestyle and product photoshoot to highlight the Crunch Force 1 sneaker in it's natural habitat. The content was used across major media, including USA Today, Fortune, CNN, and many more.  This campaign generated over 1 Billion digital impressions in only four days. 

 

WEBSTORE DEVELOPMENT

Using the Shopify platform, we built and managed the webstore for the sneaker drop campaign.  The site saw +60,000 traffic in a four day period.  We also handled customer service for the entire campaign.  

 

Check out the sneaker site at crunchforce1.com